Wal-Mart gets it: goes organic.

Wal-Mart Plans to Move More Aggressively into Organics, Now its Fastest Growing Category

Wal-Mart President and CEO, F. Lee Scott, proclaimed at the giant company's annual meeting 6.6.06, that he is "excited about organic food, the fastest growing category in all of food, and at Wal-Mart."

He said people in all income brackets want organic food products for their family, and lower-income families should not be denied such goods due to high prices...

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Of course, not everyone's happy about Wal-Mart's Organic Offensive...including organic farmers. Here's why...