Looking for a shortcut to lose weight? Something easy and painless? The advertisers know...
“Lose 8 to 10 pounds per week, easily ... and you won’t gain the weight back afterward.”
“Lose up to 2 pounds daily without diet or exercise!”“You could lose up to 10 lbs. this weekend!”
“Clinically proven to give you a better body without spending countless hours dieting or working out.”
“Lose 10 lbs. and unwanted inches in 48 hours. Guaranteed!”
"Do these promises sound too good to be true? Well," writes Jane Brody of the New York Times, "they are. They are among hundreds of advertising claims and testimonials touted by sellers of over-the-counter weight-loss remedies. They appear in leading magazines and newspapers, on television infomercials and the Web. And millions of people succumb to the pie-in-the-sky promises every day, throwing away good money and, sometimes, their good health along with it. -
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